Instagram is a photo-sharing network that gains tens of thousands of users each month in a variety of demographics thanks to their mobile application. While the concept can be confusing at first, there are several ways you can use the site to promote your business.
Promote Your Products
While Instagram is a great tool to assist in the marketing of your products, its purpose can extend far beyond a catalog for your business. If you manufacture your own goods, consider giving your customers a peek at the process. This can be anything from the equipment you use to the design and building process. Your customers will appreciate getting a chance to see your products outside of the standard retail setting.
Share Company News and Updates
Whether you want to unveil new products or make other business related announcements, everyone knows that a picture is worth a thousand words. Consider using creative means to convey your news to your customers. They will more than likely be receptive to news conveyed through non-traditional mediums.
Show Who You Are
While it’s important for any business to put faces behind the company name, this concept is especially vital for smaller ventures. Your potential customers want to see that you are tied into the community, and giving them a look at your offices and your staff is a great way to show who you are. If possible, try to capture the mood of your office through the pictures you post as well.
Connect With Your Audience
Your customers want to be kept in the loop regarding all aspects of your business, including promotional offers, new product offerings and any special events you may be attending or sponsoring. Instagram is a great way to quickly share this information with them, be it through a promotional flyer or a look-in at the event itself.
Social media is a great way to engage your customers and target demographic, and no outlet has realized this more than Instagram. Use the platform to encourage customers to pin sightings of your products on their pages or hold contests for the most creative pictures taken. Whatever you do, just make sure you give people reasons to keep checking back.